NR. COURSE NAME COURSE DETAILS COURSE DEMO COURSE FEE (INR) ENROLL FOR THE COURSE
1 International Marketing Management Details Demo 2622/- (Including Service Tax)
2 International Trade Operations Details Demo 2964/-(Including Service Tax)
3 International Trade Logistics Details Demo 2736/- (Including Service Tax)
4 International Trade Finance Details Demo 2850/- (Including Service Tax)
5 Digital Marketing Management Details Demo 1955/- (Including Service Tax)


1) International Marketing Management
It’s a Certification in Marketing Management or precisely a certification in International Marketing Management. This course starts with an introduction to International Marketing, gives an overview of the International marketing perspective and the Internationalization of the marketing process with a brief case study. It further moves to cover the international market selection, modes of entry into the international market, international product and pricing decisions and international distribution channel. It also gives a brief overview of how international market research is done.
This course is divided into 6 parts each part having a few objective questions to check if the participant has developed an understanding of the subject or not.

Module Topics Covered
1.1 Introduction to International Marketing International marketing perspective, International marketing process, EPRG Framework, Case Study – Gillette India and Forces of Global Integration
1.2 International Market Selection International Market selection strategies, Modes of Entry and Factors affecting the selection of entry mode.
1.3 International product and Pricing Decision Product strategies for international Markets, International marketing dilemma, International pricing strategies and International Strategic behavior.
1.4 International Distribution and Promotion International distribution channel system and its challenges, International marketing communication process and personal selling.
1.5 International Marketing Operations Emerging trends in International marketing, Marketing of services, GATS, International Marketing Control and Case Study - IKEA
1.6 International Marketing Research Introduction to market research, types of market research, information requirements & difference between primary and secondary research

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2) International Trade Operations
It’s a Certification in International Trade Operations which covers the essential aspects of the entire trading cycle of a product. It starts with the relevant export import policies in India and goes on to discuss the Incoterms. It then covers the Documents required in Trading and the payment methods involved in settling the trade transaction. It also gives an overview of the EDI Payment system.
This course is divided into 6 parts each part having a few objective questions to check if the participant has developed an understanding of the subject or not.

Module Topics Covered
1.1 Introduction to International Trade Operations An introduction to exports, imports and the process of international trade.
1.2 The Export-Import Process EXIM Policies, export licensing, port formalities, customs clearance, realization of export proceeds and claims regarding export incentives.
1.3 Incoterms Types of Incoterms, origin, applicability and usage of E, F, C and D type of Incoterms.
1.4 Trade Documentation Auxiliary and commercial document required for exports and imports like commercial invoice, packing list, bill of lading, letter of credit etc
1.5 Payment Methods Various payment methods involved in the process of international trade like Advance payment, documentary credit, Letter of credit and Open Account method.
1.6 EDI Introduction to EDI, Benefits and key components of EDI, Value added Networks (VAN’s), EDI in FTP 2015-20.

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3) International Logistics Management
It’s a Certification in International Trade Logistics which gives an overview of the supply chain and logistics industry including warehousing, material handling, packaging for various modes of transport in general and sea transport in particular. It also covers Incoterms, vessels and its characteristics and the port industry of the country.
This course is divided into 5 parts each part having a few objective questions to check if the participant has developed an understanding of the subject or not.

Module Topics Covered
1.1 Introduction To International Trade Logistics Logistics Interface, Cost and economic development, Optimization of International Operations through International Logistics, Freight-forwarders, 3PL and Outsourcing of Logistics.
1.2 Transportation, Warehousing & Packaging. Modes of Transportation, Warehousing, Material Handling, Packaging, Containerization and various types of risks involved in Transportation
1.3 Incoterms Types of Incoterms, origin, applicability and usage of E, F, C and D type of Incoterms.
1.4 International Sea Transportation Sea Cargo, Vessels and their characteristics, Major players in shipping, Chartering, Affreightment, Baltic Dry Index (BDI)
1.5 Ports Services of a port, Port management models, India’s port sector, Port and National Authority.

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4) International Trade Finance
It’s a Certification in International Trade Finance which covers the essential finance related aspects of the trading cycle. It starts with giving an overview of Trade Finance and the concept of Foreign Exchange. It further goes to the exchange regulations governing exports and imports. The module also covers various methods of payments in international trade and various relevant financial institutions reinforcing the trading process.
This course is divided into 4 parts each part having a few objective questions to check if the participat has developed an understanding of the subject or not.

Module Topics Covered
1.1 Introduction to International Trade Finance Overview of Trade Finance, Basic concepts in Foreign Exchange, Basic concepts of forward & futures market.
1.2 Exchange Control regulations Exchange regulations governing exports and imports, Pre-shipment finance, Post shipment Finance, Factoring and Forfaiting.
1.3 Payment Methods in International Trade Finance Various payment methods involved in the process of international trade like Advance payment, documentary credit, Letter of credit and Open Account method.
1.4 Financial Institutions supporting Trade Finance SIDBI, EXIM Bank, ECGC Ltd

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5) Digital Marketing Management
This certification is a part of TnB's mission for Nation wide Digital Marketing Literacy and is being offered at a subsidized price. The course starts with an introduction to Digital Marketing, covers various aspects of creating and further optimizing a business's online presence and become more visible. It further delves into online advertising and the usage of powerful tools like google adwords and google analytics. The course also covers various aspects of mobile marketing, ecommerce marketing and content marketing. This course is divided into 10 parts each part having a few objective questions to check if the participant has developed an understanding of the subject or not.

Module Topics Covered
5.1 Introduction to Digital Marketing Management Overview of digital marketing management. Why digital marketing management is necessary for any business - local or international - in todays age?
5.2 Website planning and development How to choose and conceptualize a website for your business? What are the various web-building options available? How to start creating a website and use it for a business?
5.3 Search Engine Optimization (SEO) Overview of search engines and Page ranks. Various types of on-page and off-page optimization techniques. How to optimizes your website/blog and appear high in the search engine results?
5.4 Email Marketing and Lead generation How to use emails as a maketing tools for your business. Bulk and Opt-In email marketing. How to conceptualize and execute an email marketing campaing?
5.5 Social Media Marketing How to use facebook, linkedin, twitter and youtube to market your business?
5.6 Google Adwords and PPC Advertising How to advertise using google adwords and other PPC advertising models to attract customers locally and internationally?
5.7 Google Analytics Understanding, configuring and using google analytics to understand your business customers better and make use of the analytics to increase the efficiency of your business.
5.8 ECommerce Marketing How to start selling over the internet by creating an online store, listing products, aquiring customsers, collecting payments and making delivery through 3PL?
5.9 Mobile Marketing, Content Marketing and Online Reputation Management How to market using mobile devices like cell-phones, tabs etc? How to create compelling content for your business and attract customers? How to manage your business's online reputation and deal with trolls?
5.10 Affiliate Marketing and Google Adsense How to start making money online by becoming an affiliate? How to make use of Google Adsense?

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